William H.Holla presents his second capsule collection, “Careless for Fame.” Conceptualized from the perception of great artists who do not relish in the limelight, Holla’s collection combines a bold yellow palette with printed images. Featuring Givinni and FourHashtags wandering around the ethereal Museum of Contemporary Art, the lookbooks visuals are gripping. The meticulously bright shade of yellow against the beautifully pristine nature of the museum outlines the garments deftly. While the collection features artists who could ‘careless’ about stardom, the collection features artists who have fumbled notoriety- allowing it to ooze between their fingers. “Careless for Fame” is available for purchase on Piece.By. Piece, an online store co-owned by Holla.
Models: Givinni & Fourhashtags
Styling/Creative Direction: William H. Holla