SO DEAD was founded in Chicago in 2016. Their second collection was released on July, 23rd. These new pieces present our first venture into cut and sew. This collection was made to stand out from any predecessor. I feel like what sets us apart from other brands, particularly in Chicago, is that we ourselves aren’t really consumers of street wear or high fashion. Our influences and inspiration are coming more from finding something cool at a thrift store and that’s basically the feeling/reaction we are trying to get with our clothing. Instead of actively trying to stay on trend we are more focused on being reminiscent. Essentially reflecting back instead of looking forward.
Check out a preview of the 2017 Lookbook!
For more information check out http://www.sodead.co