The Calculated Sincerity of Woke Fashion

Amidst the ongoing uncertainty of coronavirus and on the tails of an interrupted fashion month, Gucci’s Alessandro Michele announced that the brand would be cutting shows from the previous cruise, pre-fall, Spring/Summer, Autumn/Winter rotation to two seasonless collections. Gucci’s Instagram announcement followed Saint Laurent’s decision to opt out of Paris Fashion Week, declaring that they would “take control of their own calendar.”